ExcelWebZone — Web Development Portfolio

Web projects with a bias for usability, clarity, and shipping.

ExcelWebZone is a web development studio building websites and lightweight web applications for individuals and small businesses—focused on measurable outcomes like lead flow, speed, and maintainability.

Approach

Iterate fast

Strength

Product thinking

Stack

PHP • JS • HTML

Unstoppable Moves

Facebook application to upload and edit videos. Mashing videos together and post them into Youtube and Facebook wall.

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Friends with Benefits

Facebook application for people who wanna make out with their friends.

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Vegas Uncork'd

Presented by Bon Appetit is the world's most innovative culinary festival held in one of the most dynamic and important culinary destination in the world.

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Discover The Forest

Forest Snapshot Game. Think you've got an eye for photography? Nature is a great place to get started. Practice taking snapshots here, then discover the forest from behind the lens.

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Nivea: Bikini-Challenge

A challenge to break down cellulite and boost confidence by focusing on diet, moves, skin and style.

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Services

My work is usually a mix of product thinking and pragmatic execution. I prefer lightweight planning, fast feedback loops, and a clean handoff that's easy to maintain after launch.

Discovery & scope

Clarify goals, audience, and constraints. Turn ideas into a buildable plan with clear milestones, risks, and success metrics.

• Requirements & prioritization
• Information architecture
• Technical approach & estimates

Design & UX

Structure content by importance, then apply a simple visual system that improves readability and conversion. Mobile-first by default.

• Wireframes & layout systems
• Component-driven UI
• Accessibility & performance basics

Build & ship

Implement with disciplined iteration: build, review, refine. Focus on speed, maintainability, and clean deployment.

• Frontend + backend integration
• CMS / admin tooling (when needed)
• Deployment + monitoring handoff

Typical projects

Backend-heavy web applications, APIs, data workflows, and internal tools—plus dashboards and admin panels on top. I also take on marketing sites and landing pages when they need to be fast, clean, and easy to maintain.

About

ExcelWebZone was founded in 2001 as my web development studio and portfolio—covering client projects, product experiments, and backend-heavy builds. I've been building software professionally since 2000, with a focus on practical systems: APIs, data workflows, internal tools, and web applications that stay maintainable over time.

My style is product-minded engineering: clarify the goal, design the simplest workable system, and ship in tight iterations. I care about the fundamentals—structure, naming, readability, performance, and a UI that makes the next step obvious.

Principles

Clarity, speed, ownership

Preference

Small, high-quality systems

Contact

Michael H. Arieli

Founder

Note: Some older projects may no longer be live, but the screenshots and summaries reflect the work.